WMDs — Weapons of Mass Distractions

Charles Fitzgerald Butler
5 min readSep 4, 2023

Beware of the Weapons of Mass Distractions. Hey, there entrepreneur! Did you just open up your doors? Are you a newbie to the online world? Or are you a veteran who has been beaten up and abused by the industry? It doesn’t matter what stage you are in your business. You are still vulnerable to Weapons of Mass Distractions (WMDs).

What are Weapons of Mass Distractions? They could be anything that takes you away from achieving business success. The main culprits are your family, friends, shiny objects, not having a goal, failure to have a business plan, lack of capital, excuses, fear of competition, and the path of least resistance. They can destroy your business and have you applying for a greeter at Walmart.

Let’s identify 9.5 WMDs and develop a prevention plan. Be prepared when these weapons show up.

1. Lack of a Plan: Sadly most people don’t have a plan. No business plan, no financial plan, and no marketing plan. They just sign up because someone said they can make money. Poor planning equals horrible execution. Worst yet these people don’t have a specific money goal. Understand, that earning some money is not a goal. Be clear and specific on your income goals. Set yearly goals and then figure out how much per month and per day you need to make to hit that goal.

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