The Importance of Constant Content Creation

Charles Fitzgerald Butler
3 min readAug 20, 2023

Constant content creation (consistency) is the foundation of any effective Internet marketing business. Most people do not know how important that statement really is. Online entrepreneurs miss the consistent part. Constant content creation is a long-term strategy for your business.

In the past, it was simple to put up a website, add a couple of pages, and sell. Competition was scarce and you could make a quick buck before you moved on to something else.

Now the competition is fierce. Your competitors are marketing on all platforms. They are using written content, audio, and video. They use info-graphics, email, and dare I say direct mail. Some even use Personal Business Assistants to help close top-tier products.

The New Era

In 2023 and beyond you must optimize your pages for mobile users. You must provide a steady flow of content to keep them engaged. Your keyword research and syndication are vital. How will your marketing campaigns help you increase traffic, capture leads, and convert sales?

Is your site doing well? Is it difficult to increase your website’s exposure? Do you have a plan for longevity with your business? Have you found a marketing mix that helps get your content to your niche or target audience? Confused about the direction of your online…

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