The Colors of Marketing

Do you know your business colors of marketing? The psychological impact of colors makes a direct impact on your bottom line. Companies spend millions of dollars per year getting the right colors to inspire, enthuse, and influence their customers. Just look at the top brands like Target, Walmart, and Amazon. Why did they choose those colors?

You probably never paid attention to your color scheme. In fact, you likely didn’t give it any second thoughts. You picked what you liked and went with it. On the contrary, colors do make a difference. Black, red, yellow, and blue all have a certain aspect that resonates with your customers.

Colors evoke certain emotions, feelings, and tones that influence your audience’s physiology. Let’s look at some of the most popular colors that are used in marketing.

The Psychological Impact of Colors

Yellow — Stands for optimism, clarity, youthfulness, warmth, and cheerfulness.

Orange — Friendship, cheerfulness, confidence, warmth, intuition, optimism, spontaneity, cordiality, freedom, impulsiveness, motivation, excitement, enthusiasm, caution, aggression, action, courage, and success.

Red — Excitement, youthfulness, boldness, passion, activity, energy, leadership, willpower, confidence, ambition, power, hunger, love, appetite and urgency.

Purple — Creativity, imagination, wisdom, eccentricity, originality, individualism, wealth, modesty, compassion, eminence, respect…