Stop Your Toe Dipping: Toe Dippers Not Allowed

Charles Fitzgerald Butler
4 min readJul 24, 2023

Stop your toe dipping now! I don’t care for toe dippers. They waste your time, money and bring negativity into your business. Now you may ask what is “Toe Dipping”. Here is my interpretation. You may have your own and I would love to read them in the comment section below.

You know how you go to the pool, lake, or beach and you see people who dip their toes in. That is a toe dipper. They check the temperature of the water to “test” and see if it is safe to jump in. Never mind the fact they came to the water to get in and now a little adversity shows up and they get scared. That is a toe dipper.

People do the same in their business. They just dip their toe in to see if the “business” works. That’s just stupid. We don’t suffer from a lack of information. We can find out all the information we want on any company, niche, product, or service. A little due diligence goes a long way.

Recognize Toe Dippers

If you see a toe dipper enter on your team you should spot them immediately. They are the people sending you Skype messages, calling your phone three times a day, and hitting you up on Facebook. They ask you what is really the “secret”. I tell them The Secret is a book and video — go pick it up. These are the same people who have written 3 blogs in 2 months and wonder why they haven’t made any sales. They haven’t spent any money on marketing, they attended training, and will not show up to events.

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