No Silver Bullets: 8 Maxims From Fran Tarketan

Charles Fitzgerald Butler
4 min readOct 25, 2023

There are no silver bullets in business. Secret weapons don’t exist. You can’t wake up and hope you make sales. Oh yeah, you need sales. No business survives without selling stuff. I know the experts promise you that you “Never” have to sell anything to make money. Their systems do the selling for you. If that was true you would be rich now.

Think about it. Athletes train for years before they cash in. Entertainers work side jobs for a long time before they establish a career. Furthermore, these people practice their craft for hours a day. Honing their skills through persistence, perseverance, and consistency. They “Work”. Then they look to improve on that work.

Work + Learning = Magic

I converse with people every day. Most of them are looking for that secret formula that will cure their financial woes. People want a “Sure Thing” that can help change their financial future. Truth be told, the real question is, “How much can I earn with the least amount of time, effort, and money”. People are lazy. Most want the path of least resistance.

Work is the secret formula. Improving your skills, investing in yourself, and following successful systems are the ingredients that will help you become successful. Again I refer to Athletes and Entertainers. You see the tangible results when you hear about their contract and blockbuster deals. (Don’t envy them )imitate their work ethics, their drive, and the willingness to do what others won’t to cash in on…

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