No Silver Bullets: 8 Maxims From Fran Tarketan

There are no silver bullets in business. Secret weapons don’t exist. You can’t wake up and hope you make sales. Oh yeah, you need sales. No business survives without selling stuff. I know the experts promise you that you “Never” have to sell anything to make money. Their systems do the selling for you. If that was true you would be rich now.

Think about it. Athletes train for years before they cash in. Entertainers work side jobs for a long time before they establish a career. Furthermore, these people practice their craft for hours a day. Honing…