Income Producing Activities: Do, Delegate, Defer, Delete

What are your income-producing activities? How much time are you spending on your IPAs (Income Producing Activities)? Entrepreneurs have to wear many hats when they start out. Especially if it’s a one-person show. Jack of all trades master of none… better become a jack of all trades master of “One.” That trade is sales and marketing.

Bogged down with training, calls, team meetings, customer orders, putting out fires, and that pesky dirty desk? According to Sue Clement of SueClement.com, salespeople spend less than 30% of their time producing sales. What are they doing 70% of the time?

Ms. Clement, says, to adopt the 60–30–10 rule. Spend 60% of your time marketing, 30% of your time on customer service and product development, and 10% on administration. As an online entrepreneur, I am telling you to spend 70% to 80% of your time on Income Producing Activities especially if you are new.

Get Those Leads

It would help if you had eyeballs on your sites. Plain and simple. Spend time on driving traffic or learning how to drive traffic. If you only have 4 hours per day to work on your business spend three of those hours on marketing and sales. That is the only way to survive. But with your large to-do list, how do you accomplish that?

The answer is simple. Adopt the United States Marine Corps Maxim Do It, Delegate It, or Delete It. I will also add Defer It. Why not follow one of the most feared military forces that has ever walked the earth?

Most online entrepreneurs fail because they spend most of their time not making sales. When I speak with my team they spend 30 minutes on IPAs and the rest of the day on crap. Understand that marketing brings in sales. Sales are the lifeblood of your business. No sales you die. Please spend the most time on IPAs.

Do, Delegate, Defer, Delete

Do

I understand that you have a to-do list. In fact, every time management book tells you to make one. But 70 to 80% of your time should be focused on generating leads. If you are new spend some of that time on how to generate leads. Do lead generation first. Marketing is your cornerstone don’t drop the ball on this.