Income Producing Activities: Do, Delegate, Defer, Delete

What are your income-producing activities? How much time are you spending on your IPAs (Income Producing Activities)? Entrepreneurs have to wear many hats when they start out. Especially if it’s a one-person show. Jack of all trades master of none… better become a jack of all trades master of “One.” That trade is sales and marketing.

Bogged down with training, calls, team meetings, customer orders, putting out fires, and that pesky dirty desk? According to Sue Clement of SueClement.com, salespeople spend less than 30% of their time producing sales. What are they doing 70% of the time?

Ms. Clement, says, to adopt the 60–30–10 rule. Spend 60% of your time marketing, 30% of your time on customer service and product development, and 10% on administration. As an online entrepreneur, I am telling you to spend 70% to 80% of your time on Income Producing Activities especially if you are new.

Get Those Leads

It would help if you had eyeballs on your sites. Plain and simple. Spend time on driving traffic or learning how to drive traffic. If you only have 4 hours per day to work on your business spend three of those hours on marketing and sales. That is the only way to survive. But with your large to-do list, how do you accomplish that?

The answer is simple. Adopt the United States Marine Corps Maxim Do It, Delegate It, or Delete It. I will also add Defer It. Why not follow one of the most feared military forces…