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Business Fundamentals: Persist Until You Succeed

Charles Fitzgerald Butler
3 min readAug 9, 2023

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I don’t know how long it will take for you to reach your business goals. I can’t predict if you will succeed. Deadlines get pushed back. Your business plan is sound but the execution is flawed. Setbacks will happen, difficulties will arise, and obstacles appear, and these are a normal part of the business. Bottomline…persist until you succeed.

Persistence is defined as; the continuance of an effect after its cause is removed.
How many times have you failed at your business and how many marketing plans have failed to produce sales? How many times have you jumped companies? Did you make any sales today? Despite all this, you continue to persist until you succeed.

Persistence is the key ingredient in all businesses. It doesn’t matter what your industry, product, or service is. Persistence is always present in successful people. Persistence is also present in failed businesses. When people are persistently late, fail to follow up, or don’t take the time to learn they quit.

Persistence is the best weapon to defeat doubt, discouragement, frustration, and procrastination. Procrastination is the deadly killer of business. People persist in procrastinating. Being persistent in the right way will help you succeed in your business.

Being persistent is simple. It is not easy. Here are 3.5 ways to Persist Until You Succeed

1. Know Where You Want to Go: We are goal-oriented mechanisms. Tell your brain where you want to go and it will create a way to get there. Get a destination and you perform better. What is the end result of your business? How much money do you want to make? Why are you in business? What is your major definite purpose? Persistence is powerful but you need to go in the right direction.

2. Daily Method of Operation: Every business needs a business plan, schedule, marketing, and sales system. Get a blueprint for success. There are successful business models. Persistence is easy when you have a plan to follow. Work on your plan every day.

Until it’s scheduled nothing happens. Follow your business blueprint and schedule your daily method of operation. Your daily method of operation should include education, marketing, and follow-up.

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